For entrepreneurs who want results, not motivational posters.
If you’re reading this, congratulations. You’ve already separated yourself from the 94% of business owners who don’t invest time mastering their own growth. Most are busy reacting. A few are building. This newsletter is for the builders.
The Biz Coach Insider exists for one reason:
To help business owners create scalable, profitable, transferable businesses without burning down their health, relationships, or sanity in the process.
Every issue cuts through noise and focuses on execution across four strategic pillars, all viewed through The 7 Core Competencies of Successful Businesses:
Leadership & Vision
Financial Acumen
Sales & Marketing
Operational Excellence
People Management
Customer Service
Let’s get to work.
Leadership
The Strategic Planning Mistake 96% of Small Businesses Make Every Year
Most business owners think they have a strategic plan. What they actually have is a wish list with a calendar attached to it.
Here’s the mistake:
They plan annually, then execute emotionally.
Real strategy is not created once a year and dusted off when things go wrong. Strategy is a living system that guides priorities, decision-making, and resource allocation weekly.
What I see after advising 130+ businesses and building or acquiring 15 of my own:
Goals without constraints
Initiatives without owners
Metrics without accountability
And then confusion when the results don’t show up.
High-performing CEOs do three things differently:
They plan in 90-day strategic cycles
They limit focus to 3–5 non-negotiable priorities
They review progress weekly, not quarterly, when it’s too late
Clarity always comes before confidence. Teams don’t fail from lack of effort. They fail from a lack of direction.
Action Step:
Define your top three strategic priorities for the next 90 days. Assign an owner, success metric, and weekly checkpoint for each. Then communicate them every week until your team can repeat them without notes.
Sales & Marketing
The Follow-Up Advantage: Where 80% of Revenue Actually Comes From
Here’s a stat that annoys people because it exposes bad habits:
Up to 80% of revenue comes from follow-up, yet most businesses stop after one or two attempts.
Why?
Because follow-up feels awkward to people who don’t understand their role as guides.
Top-performing sales organizations don’t chase prospects. They educate, diagnose, and stay present until timing aligns.
Most deals are not lost. They’re abandoned.
In nearly every sales audit we run, we find:
No defined follow-up cadence
No value-based touchpoints
No CRM discipline
Hope is not a sales strategy. Neither is “just checking in.”
Follow-up should:
Add insight
Reduce risk
Reframe the decision
When you consistently guide prospects through uncertainty, trust compounds and conversion rates rise.
Action Step:
Audit your follow-up process. Create a minimum 7-touch sequence over 21–30 days that delivers insight, not pressure. If it’s not documented, it’s not scalable.
Financial Acumen
Forecasting Like a CEO: Turning Assumptions Into a Predictable Plan
Most business owners confuse forecasting with guessing.
A real forecast isn’t about predicting the future. It’s about making assumptions visible so you can manage reality rather than react to it.
When I led organizations past $100M and scaled my own businesses, forecasting was treated like oxygen. Not optional. Not emotional.
CEO-level forecasting answers three questions:
What must happen to hit our target?
What happens if assumptions break?
Where do we intervene early?
If you don’t know:
Your break-even point
Your cash runway
Your conversion math
You are flying blind and calling it hustle.
Profit is a theory. Cash flow is truth.
Action Step:
Track these weekly:
Gross profit
Cash on hand
Customer acquisition cost
Then build a rolling 90-day forecast tied directly to sales activity and capacity. Numbers don’t judge you. They inform you.
The Coaching Corner
Building Leverage Through Community: Masterminds, Cohorts, and Scalable Coaching Ecosystems
For coaches, consultants, and fractional leaders, time-for-money is a dead end.
The future belongs to those who build leverage, not fuller calendars.
High-impact coaches scale through:
Cohort-based programs
Masterminds and peer learning
Repeatable frameworks delivered by systems, not personality
Community creates:
Accountability at scale
Shared intelligence
Higher retention and transformation
The goal isn’t more clients.
The goal is repeatable client outcomes.
Scale is not cloning yourself. It’s building a delivery ecosystem that works even when you step away.
Action Step:
Identify one process you repeat with every client. Document it. Productize it. That’s the foundation of leverage.
Closing Thoughts
Seventy-five percent of businesses fail, not from lack of effort, but from lack of competency balance.
Every owner naturally excels in two or three of the six core competencies. The rest must be solved through hiring, partnering, or outsourcing. Ignoring gaps is not grit. It’s a risk.
At My Biz Coaches, our mission is simple:
Help 1,000 businesses reach $1M+ in annual revenue without sacrificing everything else in life to do it.
From startup to exit, we help owners think, act, and lead like CEOs. With systems. With clarity. With accountability.
No hustle mythology. No hopium. Just execution.
Welcome to the movement.
Let’s build your million-dollar business and your life back.